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Is it Worth It? If SO, Research It : Exploring the place of Diversity
Is it Worth It? If SO, Research It : Exploring the place of Diversity
Geraldine R. Henderson, | Association for Consumer Research | 2004 ,
2
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
Henderson, G. R., | Association for Consumer Research | 2006 ,
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