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1
When Less Is More: The Impact of Fund Assortment, Decision Alternatives, and Decision Maker Style on Retirement Investing Behavior
When Less Is More: The Impact of Fund Assortment, Decision Alternatives, and Decision Maker Style on Retirement Investing Behavior
Morrin, M., | Association for Consumer Research | 2005 ,
2
Does It Make Sense to Use Scents to Enhance Brand Memory?
Does It Make Sense to Use Scents to Enhance Brand Memory?
Morrin, M., | Association for Consumer Research | 2001 ,
3
Differentinating the Psychological Impact of Threats to Hope and Hopefulness
Differentinating the Psychological Impact of Threats to Hope and Hopefulness
Gergana Y. Nenkov, | Association for Consumer Research | 2010 ,
4
The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Maureen Morrin, | Association for Consumer Research | 2010 ,
5
A Social Approach to Voter Vengeance
A Social Approach to Voter Vengeance
Bechwati, N.N, | Association for Consumer Research | 2008 ,
6
Dissociating Positive Emotions of Hope and Hopefulness and their Differential Impact on Consumer Financial Risk-Taking: A Functional Magnetic Resonance Imaging Study
Dissociating Positive Emotions of Hope and Hopefulness and their Differential Impact on Consumer Financial Risk-Taking: A Functional Magnetic Resonance Imaging Study
Reimann M, | Association for Consumer Research | 2011 ,
7
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Taking Stock of Stockbrokers: Exploring Investor Decision Strategies Via Verbal Protocols
Maureen Morrin, | Association for Consumer Research | 2002 ,
8
Consumer Vengeance: Getting Even at the Expense of Getting a Good Deal
Consumer Vengeance: Getting Even at the Expense of Getting a Good Deal
Bechwati, N. N., | Association for Consumer Research | 2001 ,
9
Determinants of Trademark Dilution
Determinants of Trademark Dilution
Maureen Morrin., | University of Chicago Press | 2006 ,
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