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1
Negativity Biases in Consumer Preferences, Choice, and Outcome Perception
Negativity Biases in Consumer Preferences, Choice, and Outcome Perception
Morewedge, C. K., | Association for Consumer Research | 2007 ,
2
Motivation and Capacity in the Selection of Comparison Standards
Motivation and Capacity in the Selection of Comparison Standards
Karim Kassam, | Association for Consumer Research | 2010 ,
3
Ownership: How Thought, Effort, Emotion, and Memory Influence the Desirability of Possessions
Ownership: How Thought, Effort, Emotion, and Memory Influence the Desirability of Possessions
Morewedge, C., | Association for Consumer Research | 2008 ,
4
Erroneous Lay Theories of Future Affect: Processes and Consequences
Erroneous Lay Theories of Future Affect: Processes and Consequences
Cho, C, | Association for Consumer Research | 2008 ,
5
Standards and Construction of Hedonic Value
Standards and Construction of Hedonic Value
Zhu M, | Association for Consumer Research | 2011 ,
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