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1
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
2
Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes
Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes
Moreau, C.P, | Association for Consumer Research | 2008 ,
3
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Goode M, | Association for Consumer Research | 2011 ,
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