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1
Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes
Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes
Moreau, C.P, | Association for Consumer Research | 2008 ,
2
The Influence of Usage Expectations on Consumers' Emotional and Cognitive Responses to New Products
The Influence of Usage Expectations on Consumers' Emotional and Cognitive Responses to New Products
Moreau, C. P., | Association for Consumer Research | 2005 ,
3
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
From Fear to Loathing? How Emotion Influences the Evaluation and Early Use of Innovations
Stacy L. Wood, | American Marketing Association | 2006 ,
4
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
Selinger, M., | Association for Consumer Research | 2006 ,
5
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions
Goode M, | Association for Consumer Research | 2011 ,
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