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1
To Breakup or Make Up? The Psychology of Consumer Forgiveness
To Breakup or Make Up? The Psychology of Consumer Forgiveness
Mogilner, C., | Association for Consumer Research | 2008 ,
2
What Counts as Knowledge in Judgment and Decision Making?
What Counts as Knowledge in Judgment and Decision Making?
Huber, J, | Association for Consumer Research | 2008 ,
3
When More Choice Motivates: Considering the Benefits of Perceived versus Actual Choice on Outcome Satisfaction
When More Choice Motivates: Considering the Benefits of Perceived versus Actual Choice on Outcome Satisfaction
Iyengar, S. S., | Association for Consumer Research | 2005 ,
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