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1
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
2
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
Himanshu Mishra, | American Marketing Association | 2010 ,
3
Design of a nonlinear variable-gain fuzzy controller for FACTS devices
Design of a nonlinear variable-gain fuzzy controller for FACTS devices
Pradipta K. Dash, | Institute of Electrical and Electronics Engineers | 2004 ,
4
The Value of Intrusion Detection Systems in Information Technology Security Architecture
The Value of Intrusion Detection Systems in Information Technology Security Architecture
Huseyin Cavusoglu, | Informs | 2005 ,
5
Antecedents and Consequences of Internet Use in Procurement : An Empirical Investigation of U.S. Manufacturing Firms
Antecedents and Consequences of Internet Use in Procurement : An Empirical Investigation of U.S. Manufacturing Firms
Abhay Nath Mishra, | Informs | 2007 ,
6
A Model for Evaluating IT Security Investments
A Model for Evaluating IT Security Investments
Cavusoglu, H., | Association for Computing Machinery | 2004 ,
7
Exchange Rates and Wages in an Integrated World
Exchange Rates and Wages in an Integrated World
Prachi Mishra,, | american economic association | 2011 ,
8
Democracy and Reforms: Evidence from a New Dataset
Democracy and Reforms: Evidence from a New Dataset
Paola Giuliano,, | american economic association | 2013 ,
9
Inside the Minds of Buyers and Sellers: Mental Construals and Prospect Theory
Inside the Minds of Buyers and Sellers: Mental Construals and Prospect Theory
Mishra H,, | Association for Consumer Research | 2004 ,
10
How Consumers Respond to Competing Market Signals: The Effects of Conflicting Quality Information and Consumer Thoughtfulness
How Consumers Respond to Competing Market Signals: The Effects of Conflicting Quality Information and Consumer Thoughtfulness
Chatterjee S,, | Association for Consumer Research | 2004 ,
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