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2 Results:AA:MISHRA B PP:AMERICAN MARKETING ASSOCIATION 0.93 sec.
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1
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
2
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences
Himanshu Mishra, | American Marketing Association | 2010 ,
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