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Advertising Claims About Search and Experiential Attributes and Their Effect on Post-Trial Evaluations of Functional versus Hedonic Products
Advertising Claims About Search and Experiential Attributes and Their Effect on Post-Trial Evaluations of Functional versus Hedonic Products
Micu, C., | Association for Consumer Research | 2006 ,
2
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
What to Acquire and What to Forfeit: The Effect of Decision Task and Product Type on Consumers' Choice between Promotion and Prevention Appeals
Chowdhury T, | Association for Consumer Research | 2011 ,
3
Best bids : the insider's guide to buying at auction
Best bids : the insider's guide to buying at auction
Micucci, Dana, 326.1-M626b | Viking Studio | 2002 326.1-M626b,
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