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1
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
The Stopping Power of Advertising: Measures and Effects of Visual Complexity
Rik Pieters, | American Marketing Association | 2010 ,
2
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Attention Capture and Transfer in Advertising : Brand, Pictorial, and Text-Size Effects
Rik Pieters, | American Marketing Association | 2004 ,
3
The Influence of Moment-To-Moment Pleasantness and Informativeness on Zapping Tv Commercials: a Functional Data and Survival Analysis Approach
The Influence of Moment-To-Moment Pleasantness and Informativeness on Zapping Tv Commercials: a Functional Data and Survival Analysis Approach
Josephine L.C.M. Woltman Elpers, | Association for Consumer Research | 2002 ,
4
Market segmentation : conceptual and methodological foundations
Market segmentation : conceptual and methodological foundations
Wedel, Michel, 326.18-W391m | Kluwer Academic Publishers | 2000 326.18-W391m,
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