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1
ptrrhic victories in consumer chocicej ; How the rejection of Inferior Alternatives Weakens the precailing option
ptrrhic victories in consumer chocicej ; How the rejection of Inferior Alternatives Weakens the precailing option
Sooyeon Nikki Lee, | Association for Consumer Research | 2004 ,
2
You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression
You're Having Fun When Time Flies: The Hedonic Consequences of Subjective Time Progression
Aaron Sackett, | Association for Consumer Research | 2010 ,
3
Contrast Agianst the Future: The Unexpected Effect or Expectation
Contrast Agianst the Future: The Unexpected Effect or Expectation
Tom Meyvis, | Association for Consumer Research | 2010 ,
4
When Increasing Control Decreases Consumers' Well-Being: The Negative Psychological Consequences of Choosing
When Increasing Control Decreases Consumers' Well-Being: The Negative Psychological Consequences of Choosing
Botti, S., | Association for Consumer Research | 2006 ,
5
Challenges and Extensions to Standard Beliefs in Branding Research
Challenges and Extensions to Standard Beliefs in Branding Research
Goldsmith, K, | Association for Consumer Research | 2007 ,
6
Switching between Flat and Linear Pricing Schedules: A Dynamic Advantage for Flat Rates
Switching between Flat and Linear Pricing Schedules: A Dynamic Advantage for Flat Rates
Meyvis, T., | Association for Consumer Research | 2005 ,
7
Simple Payments and Complex Rewards: Consumers' Preference for Complexity in Payment versus Reward Schedules
Simple Payments and Complex Rewards: Consumers' Preference for Complexity in Payment versus Reward Schedules
Meyvis, T., | Association for Consumer Research | 2005 ,
8
Developing a Dissertation Idea
Developing a Dissertation Idea
Andrade E.B, | Association for Consumer Research | 2011 ,
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