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1
Exploring Role of Self in Self-control
Exploring Role of Self in Self-control
Ravi Mehta, | Association for Consumer Research | 2010 ,
2
How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
How Self-View and Type of Processing Affect Context Effects Produced by Viewing Products on Various Display Table Surfaces
Zhu, R, | Association for Consumer Research | 2008 ,
3
When Do Consumers Rely on Conceptual Versus Experiential Processing Heuristics?
When Do Consumers Rely on Conceptual Versus Experiential Processing Heuristics?
Zhu, R., | Association for Consumer Research | 2005 ,
4
The Influence of Regulatory Focus on Consumer Information Processing
The Influence of Regulatory Focus on Consumer Information Processing
Zhu, R., | Association for Consumer Research | 2003 ,
5
Individual Differences in Gender and Age: Theory Enhancement and Some Important Consequences
Individual Differences in Gender and Age: Theory Enhancement and Some Important Consequences
Zhu, R., | Association for Consumer Research | 2001 ,
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