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1
Advertising, Research and Development, and Systematic Risk of the Firm
Advertising, Research and Development, and Systematic Risk of the Firm
Leigh McAlister, | American Marketing Association | 2007 ,
2
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
3
An Examination of Recall Measures of Sponsorship Awareness
An Examination of Recall Measures of Sponsorship Awareness
Humphreys, M. S, | Association for Consumer Research | 2007 ,
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