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1
Promotional Reviews: An Empirical Investigation of Online Review Manipulation
Promotional Reviews: An Empirical Investigation of Online Review Manipulation
Mayzlin, D, | American Economic Assn | 2014 ,
2
The Impact of Consumer Reviews on consumer Search and Firm Profits
The Impact of Consumer Reviews on consumer Search and Firm Profits
Dina Mayzlin, | Association for Consumer Research | 2010 ,
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