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1
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
The Malleable Brand : The Role of Implicit Theories in Evaluating Brand Extensions
Eric A. Yorkston, | American Marketing Association | 2010 ,
2
Reactive power and imbalance compensation using STATCOM with dissipativity-based control
Reactive power and imbalance compensation using STATCOM with dissipativity-based control
Gerardo Escobar Valderrama, | Institute of Electrical and Electronics Engineers | 2001 ,
3
Midkine-deficiency increases the anabolic response of cortical bone to mechanical loading
Midkine-deficiency increases the anabolic response of cortical bone to mechanical loading
Liedert, A., | Elsevier Inc | 2011 ,
4
Do we Always Judge a Book by its Cover? The `How' and `When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services
Do we Always Judge a Book by its Cover? The `How' and `When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services
Matta, S., | Association for Consumer Research | 2007 ,
5
Through the Looking Glass: How a Brand's Malleability Mirrors the Self
Through the Looking Glass: How a Brand's Malleability Mirrors the Self
Yorkston, E. A., | Association for Consumer Research | 2005 ,
6
When Women are from Mars and Men from Venus: The Effect of Gender Counter-Stereotypical Employees on Consumers' Perceptions
When Women are from Mars and Men from Venus: The Effect of Gender Counter-Stereotypical Employees on Consumers' Perceptions
Matta, S., | Association for Consumer Research | 2005 ,
7
Exploring Shame and Guilt in Consumer Behavior
Exploring Shame and Guilt in Consumer Behavior
Matta, S., | Association for Consumer Research | 2005 ,
8
Tensile response of steel/CFRP adhesive bonds for the rehabilitation of civil structures
Tensile response of steel/CFRP adhesive bonds for the rehabilitation of civil structures
F. Matta, Vistasp M. Karbhari, Renato Vitaliani, | 국제구조공학회(TECNO-PRESS) | 2005 ,
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