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1
Measuring the Price Knowledge Shoppers Bring to the Store
Measuring the Price Knowledge Shoppers Bring to the Store
Marc Vanhuele, | American Marketing Association | 2002 ,
2
Special Session Summary How and Why Consumers Remember Price Information
Special Session Summary How and Why Consumers Remember Price Information
Marc Vanhuele, | Association for Consumer Research | 2002 ,
3
Consumers' Immediate Memory for Prices
Consumers' Immediate Memory for Prices
Marc Vanhuele., | University of Chicago Press | 2006 ,
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