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1
Remembering Words and Brands after a Perception of Discrepancy
Remembering Words and Brands after a Perception of Discrepancy
Mantonakis, A, | Association for Consumer Research | 2008 ,
2
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
Antonia Mantonakis, | Association for Consumer Research | 2010 ,
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