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1
Impact of culture on cognition : An evaluation of judgment and choice processes through a collectivist Lens
Impact of culture on cognition : An evaluation of judgment and choice processes through a collectivist Lens
Avinash Malshe, | Association for Consumer Research | 2004 ,
2
Embedded Loyalties: A Consumer-Centric View
Embedded Loyalties: A Consumer-Centric View
Malshe, A., | Association for Consumer Research | 2005 ,
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