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1
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams
Pravin Nath, | American Marketing Association | 2011 ,
2
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Delight by Design : The Role of Hedonic versus Utilitarian Benefits
Ravindra Chitturi, | American Marketing Association | 2008 ,
3
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Chief Marketing Officers : A Study of Their Presence in Firms' Top Management Teams
Pravin Nath and Vijay Mahajan, | American Marketing Association | 2008 ,
4
When is a Preannounced New Product Likely to be Delayed?
When is a Preannounced New Product Likely to be Delayed?
Yuhong Wu, | American Marketing Association | 2004 ,
5
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
The Effect of Reward Structures on the Performance of Cross-Functional Product Development Teams
Shikhar Sarin and Vijay Mahajan, | American Marketing Association | 2001 ,
6
Advancing the State of Home Networking
Advancing the State of Home Networking
Edwards, W.K, | Association for Computing Machinery | 2011 ,
7
Why Do Firms in Developing Countries Have Low Productivity?
Why Do Firms in Developing Countries Have Low Productivity?
Bloom, N., | American Economic Assn | 2010 ,
8
Commitment Mechanisms and Compliance with Health-Protecting Behavior: Preliminary Evidence from Orissa, India
Commitment Mechanisms and Compliance with Health-Protecting Behavior: Preliminary Evidence from Orissa, India
Tarozzi, A., | American Economic Assn | 2009 ,
9
Micro-Loans, Insecticide-Treated Bednets, and Malaria : Evidence from a Randomized Controlled Trial in Orissa, India
Micro-Loans, Insecticide-Treated Bednets, and Malaria : Evidence from a Randomized Controlled Trial in Orissa, India
Tarozzi, A., | American Economic Assn | 2014 ,
10
Materials Science and Microelectronics
Materials Science and Microelectronics
S. Mahajan, | 대한금속재료학회 | 2006 ,
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