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1
Nostalgia Advertisements: A Content Analysis
Nostalgia Advertisements: A Content Analysis
Madrigal, R, | Association for Consumer Research | 2007 ,
2
Suspense as an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials
Suspense as an Experience of Mixed Emotions: Feelings of Hope and Fear While Watching Suspenseful Commercials
Madrigal, R., | Association for Consumer Research | 2005 ,
3
Exploring Subjective Emotion Intensity: Antecedents and Postconsumption Consequences
Exploring Subjective Emotion Intensity: Antecedents and Postconsumption Consequences
Madrigal, R., | Association for Consumer Research | 2003 ,
4
The Role of Corporate Associations in New Product Evaluation
The Role of Corporate Associations in New Product Evaluation
Madrigal, R., | Association for Consumer Research | 2000 ,
5
A Bibliographic Survey of Experiential Consumption Research
A Bibliographic Survey of Experiential Consumption Research
Chen, J, | Association for Consumer Research | 2008 ,
6
Coping with Mixed Emotions
Coping with Mixed Emotions
Bee, C. C, | Association for Consumer Research | 2007 ,
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