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1
Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior
Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior
Patrick, V. M., | Association for Consumer Research | 2006 ,
2
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Chun, H, | Association for Consumer Research | 2007 ,
3
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
Patrick, V. M., | Association for Consumer Research | 2005 ,
4
Exploring Shame and Guilt in Consumer Behavior
Exploring Shame and Guilt in Consumer Behavior
Matta, S., | Association for Consumer Research | 2005 ,
5
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Vanessa M. Patrick, | Association for Consumer Research | 2002 ,
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