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1
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
2
The Concept of Hope and Its Relevance to Product Evaluation and Choice
The Concept of Hope and Its Relevance to Product Evaluation and Choice
Deborah J. MacInnis, | American Marketing Association | 2005 ,
3
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, and Infrastructure
Stephen W. Brown, | American Marketing Association | 2005 ,
4
Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior
Why Feelings Stray: Sources of Affective Misforecasting in Consumer Behavior
Patrick, V. M., | Association for Consumer Research | 2006 ,
5
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control
Chun, H, | Association for Consumer Research | 2007 ,
6
Goal-Motivated Reasoning: The Lure of the "Yes, I Can" Conclusion
Goal-Motivated Reasoning: The Lure of the "Yes, I Can" Conclusion
de Mello, G. E., | Association for Consumer Research | 2005 ,
7
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
The Future is Colored Pink or Blue: The Effect of Mood and Sequences of Prediction on Affective Forecasting
Patrick, V. M., | Association for Consumer Research | 2005 ,
8
Exploring Shame and Guilt in Consumer Behavior
Exploring Shame and Guilt in Consumer Behavior
Matta, S., | Association for Consumer Research | 2005 ,
9
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Formation of Price Expectation in Brand Extensions and Impact on Brand Extension Evaluation
Jun, S. Y., | Association for Consumer Research | 2005 ,
10
Finding Legs : Generativity and the Everyday Language of the Consumer
Finding Legs : Generativity and the Everyday Language of the Consumer
MacInnis, D., | Association for Consumer Research | 2005 ,
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