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1
Is it still worth to be credible? A meta-Analysis of temporal patterns of source credibility effects in marketing
Is it still worth to be credible? A meta-Analysis of temporal patterns of source credibility effects in marketing
Martin Eisend, | Association for Consumer Research | 2004 ,
2
A Meta-Analysis of Humor Effects in Advertising
A Meta-Analysis of Humor Effects in Advertising
Eisend, M., | Association for Consumer Research | 2007 ,
3
The Role of Meta-analysis in Scientific Discourses in Marketing and Consumer Behavior Research: Stimulator or Inhibitor?
The Role of Meta-analysis in Scientific Discourses in Marketing and Consumer Behavior Research: Stimulator or Inhibitor?
Eisend, M., | Association for Consumer Research | 2005 ,
4
A Meta-analysis on the Effectiveness of Publicity versus Advertising
A Meta-analysis on the Effectiveness of Publicity versus Advertising
Eisend M, | Association for Consumer Research | 2011 ,
5
Two-sided advertising : A meta-analysis
Two-sided advertising : A meta-analysis
M. Eisend., | Elsevier | 2006 ,
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