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1
Identity reinforcement : The dynamic effects of evaluation on the implicit self concept
Identity reinforcement : The dynamic effects of evaluation on the implicit self concept
Mark Forehand, | Association for Consumer Research | 2004 ,
2
The color of the chameleon depends on the primetype
The color of the chameleon depends on the primetype
Americus reed II, | Association for Consumer Research | 2010 ,
3
A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Peter A. Dacin, | Association for Consumer Research | 2002 ,
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