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1
Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community
Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community
Luedicke, M. K., | Association for Consumer Research | 2006 ,
2
Contested Consumption in Everyday Life
Contested Consumption in Everyday Life
Luedicke, M.K, | Association for Consumer Research | 2008 ,
3
How Brands Enchant: Insights from Observing Community Driven Brand Creation
How Brands Enchant: Insights from Observing Community Driven Brand Creation
Fuller, J, | Association for Consumer Research | 2008 ,
4
Consumer Acculturation in an Age of Globalization: Critiques, Revisions and Advances
Consumer Acculturation in an Age of Globalization: Critiques, Revisions and Advances
Kjeldgaard D, | Association for Consumer Research | 2011 ,
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