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Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Is There an Expected Trade-off Between a Product's Ethical Value and Its Effectiveness?: Exposing Latent Intuitions about Ethical Products
Luchs, M, | Association for Consumer Research | 2007 ,
2
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Michael G. Luchs, | American Marketing Association | 2010 ,
3
Green, Ethical, Sustainable Consumption
Green, Ethical, Sustainable Consumption
Gershoff A, | Association for Consumer Research | 2011 ,
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