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1
Product Attribute Evaluations: Role of Consumer Experience and Halo Effects
Product Attribute Evaluations: Role of Consumer Experience and Halo Effects
Long-Tolbert, S., | Association for Consumer Research | 2006 ,
2
Understanding Value Perceptions in Consumer Relationships: A Look at the Role of Self-Esteem
Understanding Value Perceptions in Consumer Relationships: A Look at the Role of Self-Esteem
Long-Tolbert, S, | Association for Consumer Research | 2007 ,
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