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1
Marketing mix analysis : with LOTUS 1-2-3
Marketing mix analysis : with LOTUS 1-2-3
Lilien, Gary L, 326.18-L728m | The Scientific Press | 1986 326.18-L728m,
2
The Emergence of Dominant Designs
The Emergence of Dominant Designs
Raji Srinivasan, | American Marketing Association | 2006 ,
3
First in, First out? The Effects of Network Externalities on Pioneer Survival
First in, First out? The Effects of Network Externalities on Pioneer Survival
Raji Srinivasan, | American Marketing Association | 2004 ,
4
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Technological Opportunism and Radical Technology Adoption: An Application to E-Business
Raji Srinivasan, | American Marketing Association | 2002 ,
5
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception
DSS Effectiveness in Marketing Resource Allocation Decisions: Reality vs. Perception
Gary L. Lilien, | Informs | 2004 ,
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