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1
Netnographic Study of a Community of Beauty Product Enthusiasts in China: Consumer Reflexivity and Social Concerns
Netnographic Study of a Community of Beauty Product Enthusiasts in China: Consumer Reflexivity and Social Concerns
Li, S. Y., | Association for Consumer Research | 2006 ,
2
Optimization of the Processing Conditions for the Production of Cooked Pork Sausage as a Ready-to-Serve Product
Optimization of the Processing Conditions for the Production of Cooked Pork Sausage as a Ready-to-Serve Product
K. Ohba, | 한국축산식품학회 | 2006 ,
3
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Competing Loyalty Programs : Impact of Market Saturation, Market Share, and Category Expandability
Yuping Liu and Rong Yang, | American Marketing Association | 2009 ,
4
Internet Auction Features as Quality Signals
Internet Auction Features as Quality Signals
Shibo Li, | American Marketing Association | 2009 ,
5
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
Brand Experience : What Is It? How Is It Measured? Does It Affect Loyalty?
J. Jos̆ko Brakus, | American Marketing Association | 2009 ,
6
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
Barak Libai, | American Marketing Association | 2009 ,
7
Auctioning Keywords in Online Search
Auctioning Keywords in Online Search
Jianqing Chen, | American Marketing Association | 2009 ,
8
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives during Product-Harm Crises
Ganesan and Yong Liu, | American Marketing Association | 2009 ,
9
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Cross-Functional Integration and New Product Success : An Empirical Investigation of the Findings
Lisa C. Troy, | American Marketing Association | 2008 ,
10
The Effects of Business and Political Ties on Firm Performance: Evidence from China
The Effects of Business and Political Ties on Firm Performance: Evidence from China
Shibin Sheng, | American Marketing Association | 2011 ,
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