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1
The Effect of Target Familiarity on Prediction Accuracy
The Effect of Target Familiarity on Prediction Accuracy
Lerouge, D., | Association for Consumer Research | 2006 ,
2
How Mood Moderates the Effect of Context on Product Judgments
How Mood Moderates the Effect of Context on Product Judgments
Lerouge D, | Association for Consumer Research | 2011 ,
3
Why It Is So Hard to Predict Our Partner's Product Preferences : The Effect of Target Familiarity on Prediction Accuracy
Why It Is So Hard to Predict Our Partner's Product Preferences : The Effect of Target Familiarity on Prediction Accuracy
Davy Lerouge., | University of Chicago Press | 2006 ,
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