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1
The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names
The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names
Lerman, D., | Association for Consumer Research | 2003 ,
2
Consumer Perceptions of and Attitudes Toward Brand Names: The Effect of Morphemic Familiarity
Consumer Perceptions of and Attitudes Toward Brand Names: The Effect of Morphemic Familiarity
Lerman, D., | Association for Consumer Research | 2001 ,
3
News about Genetics and Smoking Priming, Family Smoking History, and News Story Believability on Inferences of Genetic Susceptibility to Tobacco Addiction
News about Genetics and Smoking Priming, Family Smoking History, and News Story Believability on Inferences of Genetic Susceptibility to Tobacco Addiction
Cappella, J. N., | SAGE PERIODICALS Inc | 2005 ,
4
Do old habits die hard? the impact of time on consumer respinses to pricing information in a New currency denomination
Do old habits die hard? the impact of time on consumer respinses to pricing information in a New currency denomination
Michael callow, | Association for Consumer Research | 2004 ,
5
A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers
A Theory-Based Examination of Language Switching in Advertising to Bilingual Consumers
D.Luna, | Association for Consumer Research | 2004 ,
6
Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching
Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching
Luna, D., | Association for Consumer Research | 2005 ,
7
Consumer Memory for Easy-to-Pronounce Non-Word Brand Names: The Effect of Attitudes
Consumer Memory for Easy-to-Pronounce Non-Word Brand Names: The Effect of Attitudes
Chesley P, | Association for Consumer Research | 2011 ,
8
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Shrum L.J, | Association for Consumer Research | 2011 ,
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