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Brand Extension evaluations : Effects of of affective commument , Involvement, price consciousness and preference for bundling in the extension category
Brand Extension evaluations : Effects of of affective commument , Involvement, price consciousness and preference for bundling in the extension category
Havard Hansen, | Association for Consumer Research | 2004 ,
2
Decomposed Similarity Measures in Brand Extensions
Decomposed Similarity Measures in Brand Extensions
Leif E. Hem, | Association for Consumer Research | 2002 ,
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