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1
Alleviating Mommy's Guilt: Emotional Expression and Guilt Appeals in Advertising
Alleviating Mommy's Guilt: Emotional Expression and Guilt Appeals in Advertising
Lee-Wingate, S. N., | Association for Consumer Research | 2006 ,
2
Perceived Fairness: Conceptual Framework and Scale Development
Perceived Fairness: Conceptual Framework and Scale Development
Lee-Wingate, S. N, | Association for Consumer Research | 2007 ,
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