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1
Damage from Corrective Advertising : Causes and Cures
Damage from Corrective Advertising : Causes and Cures
Peter R. Darke, | American Marketing Association | 2008 ,
2
No One Wants to Look Cheap: an Examination of Embarrassment and Impression Management Concerns As Reasons For Not Using Coupons
No One Wants to Look Cheap: an Examination of Embarrassment and Impression Management Concerns As Reasons For Not Using Coupons
Laurence T.A. Ashworth, | Association for Consumer Research | 2002 ,
3
The Importance and Funcational Significance of Affective Cues in Consumer Choice
The Importance and Funcational Significance of Affective Cues in Consumer Choice
Peter R. Darke., | University of Chicago Press | 2006 ,
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