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1
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
Exploring Response Amplification: Polarizing Consumer Responses to Mixed Versus Pure Emotional Appeals
Lau-Gesk, L., | Association for Consumer Research | 2005 ,
2
what Makes videogame Experiences Fun?
what Makes videogame Experiences Fun?
Sayantani Mukherjee, | Association for Consumer Research | 2010 ,
3
Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses
Feeling Mixed? Emerging Perspectives on Mixed Emotions and Consumer Responses
McGraw, A.P, | Association for Consumer Research | 2008 ,
4
The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options
The Effect of Schadenfreude on Choice of Conventional versus Unconventional Options
Kramer T, | Association for Consumer Research | 2011 ,
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