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1
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
The Readability of Marketing Journals : Are Award-Winning Articles Better Written?
Alan G. Sawyer, | American Marketing Association | 2008 ,
2
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
The Curious Case of Behavioral Backlash: Nonconscious Reactance to Marketing Slogan
Juliano Laran, | Association for Consumer Research | 2010 ,
3
An Obligation to Work or an Opportunity to Play? The Influence of Task Construal and Tas Completion on Regulatory Behavior
An Obligation to Work or an Opportunity to Play? The Influence of Task Construal and Tas Completion on Regulatory Behavior
Juliano Laran, | Association for Consumer Research | 2010 ,
4
Protection of Prior Learning in Complex Consumer Learning Environments
Protection of Prior Learning in Complex Consumer Learning Environments
Laran, J, | Association for Consumer Research | 2008 ,
5
Cue Competition, Attention Shifting, and the Highlighting Effect
Cue Competition, Attention Shifting, and the Highlighting Effect
Cunha, M, | Association for Consumer Research | 2007 ,
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