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1
Intergenerational Influence in Consumer Deal Proneness
Intergenerational Influence in Consumer Deal Proneness
Schindler, R.M, | Association for Consumer Research | 2008 ,
2
Influence of Price of Coupons on Redemption Rates
Influence of Price of Coupons on Redemption Rates
Lala, V., | Association for Consumer Research | 2006 ,
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