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1
Using Childhood Memories to Gain Insight into Brand Meaning
Using Childhood Memories to Gain Insight into Brand Meaning
Kathryn A. Braun-LaTour, | American Marketing Association | 2007 ,
2
Predicting Ad Response Over Time: A Comparison of Arousal and Ad-Liking to Outcomes of Explicit Memory
Predicting Ad Response Over Time: A Comparison of Arousal and Ad-Liking to Outcomes of Explicit Memory
Braun-LaTour, K. A., | Association for Consumer Research | 2005 ,
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