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1
Mothers, Food, Love and Career: The Four Major Guilt Groups? The Differential Effects of Guilt Appeals
Mothers, Food, Love and Career: The Four Major Guilt Groups? The Differential Effects of Guilt Appeals
LaBarge, M. C., | Association for Consumer Research | 2006 ,
2
The Differential Effects of Guilt Appeals in Persuasive Marketing Communications
The Differential Effects of Guilt Appeals in Persuasive Marketing Communications
LaBarge, M. C., | Association for Consumer Research | 2005 ,
3
A motivational framework for self-directed hedonic consumption
A motivational framework for self-directed hedonic consumption
Monica C Labarge, | Association for Consumer Research | 2004 ,
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