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Special Session Summary Loyalty By Design: Understanding Consumers= Reluctance to Shop When Buying Online
Special Session Summary Loyalty By Design: Understanding Consumers= Reluctance to Shop When Buying Online
Kyle B. Murray, | Association for Consumer Research | 2002 ,
2
The Fiction of No Friction: a User Skills Approach to Cognitive Lock-In
The Fiction of No Friction: a User Skills Approach to Cognitive Lock-In
Kyle B. Murray, | Association for Consumer Research | 2002 ,
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