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1
Demographics in Sales Promotion Proneness: A Socio-Cultural Approach
Demographics in Sales Promotion Proneness: A Socio-Cultural Approach
Kwon, K.-N, | Association for Consumer Research | 2007 ,
2
Expectation for a Future Deal: Discount Depth, Timing, and Product Availability
Expectation for a Future Deal: Discount Depth, Timing, and Product Availability
Kwon, K.-N., | Association for Consumer Research | 2005 ,
3
The Influence of Consumers' Price Expectations on Value Perception and Purchase Intention
The Influence of Consumers' Price Expectations on Value Perception and Purchase Intention
Kwon, K.-N., | Association for Consumer Research | 2001 ,
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