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1
On the Psychology of Quasi-Rational Decisions: The Multifinality Principle in Choice Without Awareness
On the Psychology of Quasi-Rational Decisions: The Multifinality Principle in Choice Without Awareness
Kruglanski, A. W., | Association for Consumer Research | 2005 ,
2
A Theory of Goal Systems: Properties and Applications
A Theory of Goal Systems: Properties and Applications
Kruglanski, A. W., | Association for Consumer Research | 2005 ,
3
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
4
Social psychology : handbook of basic principles
Social psychology : handbook of basic principles
Higgins, E. Tory, 331.1-H636s-R | Guilford Press | 1996 331.1-H636s-R,
5
Social psychology : handbook of basic principles
Social psychology : handbook of basic principles
Higgins, E Tory, 331.541-H636s-R | Microsoft Corporation | 1996 331.541-H636s-R,
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