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1
The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty
The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty
Kreuzbauer, R, | Association for Consumer Research | 2007 ,
2
Product Design Perception and Brand Categorization
Product Design Perception and Brand Categorization
Kreuzbauer, R, | Association for Consumer Research | 2007 ,
3
Poverty Consumption: Consumer Behaviour of Refugees in Industrialized Countries
Poverty Consumption: Consumer Behaviour of Refugees in Industrialized Countries
Kriechbaum-Vitellozzi, E., | Association for Consumer Research | 2006 ,
4
Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact
Tinsel, Trimmings, and Tensions: Consumer Negotiations of a Focal Christmas Artifact
Otnes, C.C, | Association for Consumer Research | 2008 ,
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