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1
Product Form Bundling and Its Implications
Product Form Bundling and Its Implications
Koukova, N. T., | Association for Consumer Research | 2003 ,
2
The Effects of Mixed Bundling on Consumers' Inferences and Choices
The Effects of Mixed Bundling on Consumers' Inferences and Choices
Hamilton, R. W., | Association for Consumer Research | 2006 ,
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