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1
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
No Pain, No Gain : A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani and Akshay R. Rao, | American Marketing Association | 2000 ,
2
Which Agent Do You Prefer: A Sinful Succeeder or a Virtuous Failure?
Which Agent Do You Prefer: A Sinful Succeeder or a Virtuous Failure?
Amna Kirmani, | Association for Consumer Research | 2010 ,
3
Signaling identity through brands : the role of perceived authebticity
Signaling identity through brands : the role of perceived authebticity
Rosellina Ferraro, | Association for Consumer Research | 2010 ,
4
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions
The Effects of Centrality and Distinctiveness on the Usage of Co-promotions
Yilmaz, H, | Association for Consumer Research | 2008 ,
5
Twist My Arm: It's Not So Bad if the Agent Has an Ulterior Motive
Twist My Arm: It's Not So Bad if the Agent Has an Ulterior Motive
Hamilton, R., | Association for Consumer Research | 2005 ,
6
Current Research on the Role of Inferred Motives in Consumer Reactions to Influence Agents
Current Research on the Role of Inferred Motives in Consumer Reactions to Influence Agents
Hamilton, R., | Association for Consumer Research | 2005 ,
7
Priming Susceptibility: The Role of the Self in Moderating Nonconscious Priming Effects
Priming Susceptibility: The Role of the Self in Moderating Nonconscious Priming Effects
Johnson H, | Association for Consumer Research | 2011 ,
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