본문

Multilingual
1
Kersi D. Antia, | American Marketing Association | 2006 ,
2
Kersi D. Antia and Gary L. Frazier, | American Marketing Association | 2001 ,
3
Gary L. Frazier, | American Marketing Association | 2009 ,
4
Rajesh K. Chandy, | American Marketing Association | 2003 ,