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1
Friendship versus Business in Marketing Relationships
Friendship versus Business in Marketing Relationships
Kent Grayson, | American Marketing Association | 2007 ,
2
Persuasion Knowledge and Moral Judgment
Persuasion Knowledge and Moral Judgment
Kent Grayson, | Association for Consumer Research | 2010 ,
3
Special Session Summary Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings
Special Session Summary Telling the Difference: Consumer Evaluations of Authentic and Inauthentic Market Offerings
Kent Grayson, | Association for Consumer Research | 2002 ,
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