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The private world of the internet shopper : An exploratory study of product conpicuousness, self-congruity and on-line purchase behavior
The private world of the internet shopper : An exploratory study of product conpicuousness, self-congruity and on-line purchase behavior
Roger Marshall, | Association for Consumer Research | 2004 ,
2
Do females and males evaluate promtional emails differently ?
Do females and males evaluate promtional emails differently ?
Rajneesh Suri, | Association for Consumer Research | 2004 ,
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