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1
Motivation and Capacity in the Selection of Comparison Standards
Motivation and Capacity in the Selection of Comparison Standards
Karim Kassam, | Association for Consumer Research | 2010 ,
2
Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes
Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes
Kassam, K., | Association for Consumer Research | 2008 ,
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