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When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
When Do Social Sponsorships Enhance Or Dilute Equity? Fit, Message Source, and the Persistence of Effects
Karen Becker-Olsen, | Association for Consumer Research | 2002 ,
2
Achieving Marketing Objectives through Social Sponsorships
Achieving Marketing Objectives through Social Sponsorships
Carolyn J. Simmons, | American Marketing Association | 2006 ,
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